SIZZLE REEL

What is a “Sizzle Reel”? A sizzle reel is a new concept or pitch to a company to sponsor ones brand, and to disprove a misconception about the brand.  The above sizzle reel on the WWE is phenomenal as there is a lot of misconceived notions about the WWE like it’s just for adults when in fact it is a PG content across the board. 

Another surprising fact is that WWE is aired in 145 countries and converted into 30 languages.  Also, they encourage every American to vote at voting time and they stress the importance of giving back to the community in so many ways.  The WWE traveled to Iraq to help build up the moral with the troops visiting 130 bases and hospitals while there.  As well, they are involved in the make a wish foundations making very ill children’s dreams come true. That really opened my eyes to the side of the WWE that really shows heart and real feelings when one can do great things for others.    

Risky Game –Sports Sponsorships

                In todays world one used to always associate sponsorships with sports.  However, in the last few years we have seen a trend in the decline of sponsorships going to various well-known athletes.  The trend started with Tiger Woods scandalous behavior off the golf course that negative bad behavior in personal life that was trickling into his career so inevitably sponsors dropped him.  Why would a highly respectable brand want to be associated with an athlete with a tarnished image- it would ruin the brands credibility and veracity with the public.