SIZZLE REEL

What is a “Sizzle Reel”? A sizzle reel is a new concept or pitch to a company to sponsor ones brand, and to disprove a misconception about the brand.  The above sizzle reel on the WWE is phenomenal as there is a lot of misconceived notions about the WWE like it’s just for adults when in fact it is a PG content across the board. 

Another surprising fact is that WWE is aired in 145 countries and converted into 30 languages.  Also, they encourage every American to vote at voting time and they stress the importance of giving back to the community in so many ways.  The WWE traveled to Iraq to help build up the moral with the troops visiting 130 bases and hospitals while there.  As well, they are involved in the make a wish foundations making very ill children’s dreams come true. That really opened my eyes to the side of the WWE that really shows heart and real feelings when one can do great things for others.    

Risky Game –Sports Sponsorships

                In todays world one used to always associate sponsorships with sports.  However, in the last few years we have seen a trend in the decline of sponsorships going to various well-known athletes.  The trend started with Tiger Woods scandalous behavior off the golf course that negative bad behavior in personal life that was trickling into his career so inevitably sponsors dropped him.  Why would a highly respectable brand want to be associated with an athlete with a tarnished image- it would ruin the brands credibility and veracity with the public.

         

MEDIA AND SPORTS

       Media and Sports go hand in hand due to the fact that they both depend upon each other. They depend upon each other in the sense that the media would not have sports to report on if there was not any, and athletes get recognition from the media after they win a game.  However, there is always positive and negatives about the media reporting on sports.

        The pros of media coverage on sports is that athletes once they win a game they are recognized in the newspapers, T.V., public forums, and blogs.  Thus, media can bring about amazing praise, glorification and expectation. As well, intense national marketing and exposure tends to make any sport very popular and provides top dollar to the top. 

        

Bigggest Sports Conflict 2011

          The biggest sports conflict of this millennium is one of the NFL lockout.  This was huge as it was a major intense negotiation between the owners and the players who wanted a 60/40 split on revenues.  Thus, because the owners desired to make the regular season from 16 to 18 games the players rightfully deserved to be compensated for their extra games.  Therefore, due to the increase of millions of dollars from the cable TV contracts that would go into effect starting with the 14 seasons.  Also, more than just television revenue is in the mix with additional deals in digital and broadband arenas.   The negotiations consisted of how the two sides were to spit the $9 Billion in revenue. 

       

        

TradeMark Battles In Sports

          Sport fan enthusiasts recognize and associate their favorite teams logo, and mascots with certain teams- this is what stands them out and makes them different from the other teams.  Therefore, we need to protect this and not have trademark infringement.  Trademarks protect words, names, sounds, colors, symbols, sports mascots utilized in commerce to distinguish goods and services from one business to another. (Morrow, 2010)  An example of a popular mascot since 1947 is the Cleveland Indians mascot of the “Chief Wahoo.”    Thus, when people infringe upon these, as reproducing a mascot on the Internet this is a trademark infringement. 

            Universities have been fighting trademark infringement costing schools millions of dollars in lost licensing fees-Miami University sued a bookstore for using its Redhawk trademarks in bookstore advertising material. (Morrow, 2010)  I think that this is necessary to protect ones copyrighted works and material from being stolen without paying the rightful owner some money.  If someone comes up with an idea that idea should be protected and the illegal profiting of ones goods should have harsh consequences. 

           

Interview with T.K. Sports Agent

       I interviewed Tsubasa Kee for approximately 40 minutes to gain further insight into the world of being a sports agent.  Tsubasa is very knowledgeable in the world of sports having friends who play in the NFL and the NBA. 

       Tsubasa Kee known as T.K., is currently working at Sports Management Worldwide, in Portland Oregon as an athlete advisor /manager.  As well, he is the founder and President of 1^st class Athletes, a managerial company.   T.K graduated from Washington State University in Pullman, WA and with a Masters degree from Concordia University in Chicago.  (smwwagency, 2011)

         My first question to T.K was, what made him interested in this job as a sports agent?  He told me that a bunch of his friends play in the NFL pro league and they encouraged him to do it. Also, the film Jerry Maguire was an inspiring movie that excited him to pursuing his dream of sports agent.  He said when asked as a little kid what he wanted to be when grows up the answer was always a sports agent.

       

Social Media

        Social Media is a very important if one wants to have a successful business and to expand. Here is my presentation on the WWA and how they can improve upon utilizing social media more.