New Trends in the Entertainment Business

          

           There are many trends that come and go so many that are here and gone in a flash except for the following: 3D movies, Digital downloads of music, and apps for smart phones that one can access their social media sites and play games on the go now. 

           We have been witnessing a rise of 3D movies on the big screen and now in our homes on flat screen T.V.’s.  This technological advancement brings excitement to a once mundane screen to having objects literally jump out at us while watching a movie.  With each new wave, however, the technology takes a leap forward. The first craze in 3Dmovies in the 1950s used red-blue anaglyph images, but this distorted the film's color. When 3D came around a second time in the 1980s, there was a new way to make 3D images: polarized anaglyphs. These images used light levels, rather than colors, to produce 3D. Now, in 2010, even the way 3D is filmed has taken another step forward.

         

ALTERNATIVE FUNDING SERVICES

           

             It is important that people especially entrepreneurs know that there is financial assistance available to them to help start or improve their businesses.  There are lots of companies that may offer assistance but from researching various websites I have found two that may help the most to small businesses in this time of an unstable economy, and they are the following:  The Opportunity Finance Network, and the Association for Enterprise Opportunity. 

            The first organization is Opportunity Finance Network (OFN), and it is a national network of community development financial private institutions that offer affordable lending to small businesses–it is great in that they help people open businesses, and create jobs in impoverished towns.  As well, OFN is in collaboration with Starbucks to help create jobs across the country, “Get America back to work.”  Thus, this network has originated more than $23.2 billion in financing in urban, rural, and native communities through 2005 at 1.4 % interest.  Also, OFN has financed 60,261 businesses.  They have a strong mission statement that includes the following:  financing, public policy, knowledge sharing, strategic counseling, and strategic communications.  Therefore, it is wonderful that they included those topics within their mission statement to address the importance and what they want to accomplice- this keeps the network focused, dedicated, and on track of what the network entails. 

             

Oprah Winfrey On The Value of a Business Plan

   

My expert views on business plans would have to be Referred to Oprah Winfrey. Also, she is recognized expert in their field of business.  Oprah has established herself and proven that her business plans are very successful. 

            

            Oprah Winfrey was born January 29,1954, in Kosciusko, Mississippi.  Oprah suffered a hard time growing up but eventually graduated Tennessee State University in 1971 with a degree that landed her a job in radio and television broadcasting in Nashville.  She then moved and worked several television shows to eventually launching her own show, “The Oprah Winfrey Show” in 1986.  Oprah’s fame continued to escalate to Forbes magazine naming Oprah the richest African American of 20^th Century and world’s only Black billionaire for three years consecutively. 

           

STEVE JOBS 1955-2011

     Apple’s IPhone 4 s sales soar- predicted to be over 4 million sold by time weekend is over, and it’s a tragedy that the man who was one of the most innovative men of all times could not live to see the success of his latest project. 

      Steve Jobs 1955- to 2011 was the co founder and as of to August 2011 when he stepped down, due to cancer, was the CEO of Apple Inc.  Steve will be greatly missed as he brought the world into a new exciting realm of modern technology.  “Jobs co-founded Apple Computer in 1976 and, with his childhood friend Steve Wozniak, marketed what was considered the world's first successful personal computer, the Apple II.” (Potter, 2011)  Jobs innovation never stopped he went onto develop the iMac, iPod, iTunes, iPad, and the iPhone. 

     

VICTORIAS SECRET BRILLIANT MARKETING STRATEGIES

          Victoria’s Secret has bombarded my mailbox for the last few years with direct mail advertising.  However, in our modern day of technology VS has taken there advertising into apps on mobile devices such as the IPhone.   VS have integrated their ads into Pandora music app-as they are now focusing on geo-targeted mobile ads. These geo-target ads are such that when listening to music one may see banner ads to show consumers where the closest VS location is to purchase their latest fashion showcasing NFL. 

            Victoria’s Secret is targeting the widest population of mobile device users since most people are utilizing their phones for virtually everything now.  VS new campaign is a new clothesline they have marketed around the NFL as their banner reads the following: Pink loves NFL. Shop New York Giants. 1.2mi away.  As the banner advertises that VS loves NFL and to buy NY Giants clothes. As well, the app has integrated the navigation system into the feature allowing the consumer know the proximity to the nearest VS store. 

           

SIZZLE REEL

What is a “Sizzle Reel”? A sizzle reel is a new concept or pitch to a company to sponsor ones brand, and to disprove a misconception about the brand.  The above sizzle reel on the WWE is phenomenal as there is a lot of misconceived notions about the WWE like it’s just for adults when in fact it is a PG content across the board. 

Another surprising fact is that WWE is aired in 145 countries and converted into 30 languages.  Also, they encourage every American to vote at voting time and they stress the importance of giving back to the community in so many ways.  The WWE traveled to Iraq to help build up the moral with the troops visiting 130 bases and hospitals while there.  As well, they are involved in the make a wish foundations making very ill children’s dreams come true. That really opened my eyes to the side of the WWE that really shows heart and real feelings when one can do great things for others.    

Risky Game –Sports Sponsorships

                In todays world one used to always associate sponsorships with sports.  However, in the last few years we have seen a trend in the decline of sponsorships going to various well-known athletes.  The trend started with Tiger Woods scandalous behavior off the golf course that negative bad behavior in personal life that was trickling into his career so inevitably sponsors dropped him.  Why would a highly respectable brand want to be associated with an athlete with a tarnished image- it would ruin the brands credibility and veracity with the public.