Negotiating a deal maybe very rewarding if one knows how to prepare oneself prior to negotiating. In my Interview with Reina Orozco, Agency Director for BMG Talent Agency, I asked her the following questions relating to how to negotiate:
1. The first question is with your expertise in working in the entertainment industry for a huge talent agency how do you separate the people from the problem when negotiating with the client a rate for the models? Reina stated that she keeps the talents best interests foremost to get what they are worth regarding hourly and day rate. As well, Reina emphasized that it is important to keep the client happy to within the negotiation but not to undersell her talent. Thus, the client pays the talent based on his or her experience.
