Oprah Winfrey On The Value of a Business Plan

   

My expert views on business plans would have to be Referred to Oprah Winfrey. Also, she is recognized expert in their field of business.  Oprah has established herself and proven that her business plans are very successful. 

            

            Oprah Winfrey was born January 29,1954, in Kosciusko, Mississippi.  Oprah suffered a hard time growing up but eventually graduated Tennessee State University in 1971 with a degree that landed her a job in radio and television broadcasting in Nashville.  She then moved and worked several television shows to eventually launching her own show, “The Oprah Winfrey Show” in 1986.  Oprah’s fame continued to escalate to Forbes magazine naming Oprah the richest African American of 20^th Century and world’s only Black billionaire for three years consecutively. 

           

STEVE JOBS 1955-2011

     Apple’s IPhone 4 s sales soar- predicted to be over 4 million sold by time weekend is over, and it’s a tragedy that the man who was one of the most innovative men of all times could not live to see the success of his latest project. 

      Steve Jobs 1955- to 2011 was the co founder and as of to August 2011 when he stepped down, due to cancer, was the CEO of Apple Inc.  Steve will be greatly missed as he brought the world into a new exciting realm of modern technology.  “Jobs co-founded Apple Computer in 1976 and, with his childhood friend Steve Wozniak, marketed what was considered the world's first successful personal computer, the Apple II.” (Potter, 2011)  Jobs innovation never stopped he went onto develop the iMac, iPod, iTunes, iPad, and the iPhone. 

     

VICTORIAS SECRET BRILLIANT MARKETING STRATEGIES

          Victoria’s Secret has bombarded my mailbox for the last few years with direct mail advertising.  However, in our modern day of technology VS has taken there advertising into apps on mobile devices such as the IPhone.   VS have integrated their ads into Pandora music app-as they are now focusing on geo-targeted mobile ads. These geo-target ads are such that when listening to music one may see banner ads to show consumers where the closest VS location is to purchase their latest fashion showcasing NFL. 

            Victoria’s Secret is targeting the widest population of mobile device users since most people are utilizing their phones for virtually everything now.  VS new campaign is a new clothesline they have marketed around the NFL as their banner reads the following: Pink loves NFL. Shop New York Giants. 1.2mi away.  As the banner advertises that VS loves NFL and to buy NY Giants clothes. As well, the app has integrated the navigation system into the feature allowing the consumer know the proximity to the nearest VS store.